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Everyone loves a good cup of coffee. But when it comes to a beverage that's both comforting and refreshing, nothing beats a hot cup of tea.

Being that tea is the second-most consumed beverage in the world behind water, if you're not already on board, you should start steeping ASAP.

McDonald's is inescapable for American children; elementary school age kids in the U.S. see an average of 254 ads from the fast food giant each year and pre-school age kids see 208.

Unlike other major fast food brands, McDonald's is the only chain to reach kids hundreds of times each year.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper. Aenean ultricies mi vitae est. Mauris placerat eleifend leo. Quisque sit amet est et sapien ullamcorper pharetra. Vestibulum erat wisi, condimentum sed, commodo vitae, ornare sit amet, wisi. Aenean fermentum, elit eget tincidunt condimentum, eros ipsum rutrum orci, sagittis tempus lacus enim ac dui. Donec non enim in turpis pulvinar facilisis. Ut felis. Praesent dapibus, neque id cursus faucibus, tortor neque egestas augue, eu vulputate magna eros eu erat. Aliquam erat volutpat. Nam dui mi, tincidunt quis, accumsan porttitor, facilisis luctus, metus

Twitter's post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming.

The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told Variety. The first such ads launched last week.

SEE ALSO: The Great Display Advertising Cash-In of 2013

Twitter began running Fox clips as part of Amplify, a program that brought sponsored clips to users' news feeds in May. As Gawker points out, that means that the AmEx ads are, in effect, ads on top of ads.

Though Twitter's IPO was considered successful, the company is not expected to post a profit until 2015 at the earliest. Since the company's main source of revenues comes from advertising, Twitter has to walk a fine line between pleasing advertisers without compromising the user experience.

You may have heard about Big Blue’s recent ad campaign that takes a dig at Amazon.com. In its marketing material, IBM claims to power 270,000 more websites than Amazon, via its cloud computing service. It’s a flimsy jab at Amazon because IBM has been a major laggard in the cloud rental market, having bought its way into the business in July with its acquisition of SoftLayer Technologies.

Far from being a cloud pioneer, IBM has spent most of the past few years downplaying services such as Amazon’s as insecure, low-margin businesses of little interest to a serious computing company. “You can’t just take a credit card and swipe it and be on our cloud,” IBM executive Ric Telford told Businessweek in early 2011. The company’s pitch to customers was that it knew them intimately and its cloud system was safer. But thousands of startups, including Dropbox and Netflix, were more than happy to swipe their credit cards and get going on Amazon.